What else could be behind this evening’s announcement that they’re eliminating profiles?
Profiles are essential for any family with movie-watching children, as they give you an easy way to separate movies for everyone from movies for adults. Likewise, it keeps my kid’s fondness for movies about sports-playing animals from influencing our lists of recommended movies.
No reason was given:
While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.
can only mean: “This was somewhat inconvenient for us, and we’d rather force families to buy a separate subscription for their kids.”
They’re drunk if they think that will happen.