Netflix hates families & couples

What else could be behind this evening’s announcement that they’re eliminating profiles?

Profiles are essential for any family with movie-watching children, as they give you an easy way to separate movies for everyone from movies for adults.  Likewise, it keeps my kid’s fondness for movies about sports-playing animals from influencing our lists of recommended movies.

No reason was given:

While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.

can only mean: “This was somewhat inconvenient for us, and we’d rather force families to buy a separate subscription for their kids.”

They’re drunk if they think that will happen.

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