Now that the pre-Christmas onslaught of catalogs is in full-swing, it has been amusing to see what kinds of companies think I’d be interested in their products. The comedic winner, by a wide margin, so far this year is Source Perrier, which makes Levenger look like Wal-Mart.
I particularly admire the wisdom of sending to an English professor a catalog including Worthington Book Panels, which are a bargain at a mere $950 per panel:
Made of solid wood with hand applied, embossed, and gold tooled leather book spines that emulate the most prized Morocco bindings. . . . The book “shelves” appear to hold collector’s editions of such classics of fiction as The Great Gatsby, and The Old Man and the Sea, volumes of political history, and little known period literature like Memoirs of a Cavalier.
What kills me about this catalog isn’t even the ludicrous crap it pushes, but rather the appalling copy. If you’re the sort to drop $765 on a “Sang de boeuf porcelain urn,” then I suspect you probably would care about the usage error and abused quotation marks in the writeup:
Combinations of “complimentary colors” or those that are opposite one another on the color wheel are a hallmark of fine Chinese porcelain.
My other two favorite bits from the catalog:
- “People in South Africa gather these naturally shed porcupine quills, sort, match, and then hand wire them onto an antiqued brass frame to create these intriguing, clip-on lamp shades.”
- “Happy best describes the feeling generated by our red, demi-lune table . . .”
Maybe if they donated $10 from the sale of every Sang de bouef vase they could hire a copyeditor.
Here’s hoping our mailman doesn’t judge us by our catalogs!